Hi, I'm Keith

As lead PM, creator experience at YouTube I launched BrandConnect from Zero to One in five countries (US, IN, BR, IN, & UK) while doubling creator acceptance rates.

Before Google, I ran analytics departments at Disney.com & Edmunds.com, launched a sales engineering org selling targeting & attribution products at a demand side platform (DSP), and migrated supply chain data warehouses at Starbucks Coffee Co., and NBC Universal.

I wrote about hosting this page in 59 minutes via GitHub Pages here.

  • My Work My Writing

Selected Work

  • YouTube logo

    Launched BrandConnect @ YouTube

    Shipped the automated end-to-end influencer product across five markets, doubling creator acceptance.

  • Cross-channel attribution showing 4X conversion

    TV-to-Digital-to-Offline Attribution

    An O2O product measuring 4X conversion via sequential targeting after TV exposure.

  • Attribution data lake architecture

    Attribution Data Lake

    Built the first iterations of Viant's white-label agency data lake.

  • Shopping cart representing offline conversion

    Patent: Online-Offline (O2O) Attribution

    Granted US patent US20160019603A1 for attributing offline conversions to online activity.

  • Disney Mobile data pipeline

    Startup: Data Pipeline

    Built the data pipeline for Disney Mobile, a ~60-person MVNO startup.

  • Disney Interactive Toontown analytics

    In-Game Analytics & Optimization

    Made Toontown's in-game logs accessible to business analysts at Disney.com.

  • Starbucks supply-chain data warehouse

    Supply Chain: Starbucks DW Consolidation

    Merged Starbucks + Seattle's Best supply-chain reporting; the warehouse doubled in size.

  • NBCUniversal SAP to data-warehouse integration

    Supply Chain: SAP to DW Integration

    Integrated a new SAP supply-chain instance into NBCUniversal's data warehouse.

  • LinkedIn

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